Fortnite developer Epic Games on Monday announced it’s seeking

Fortnite developer Epic Games on Monday announced it’s seeking a temporary restraining order to prevent Apple from removing the game from its App Store following the studio’s move last Thursday to break the tech giant’s policy by allowing players to directly purchase items in-game and bypass a 30% cut taken by Apple.

uncaptioned

KEY FACTS

Epic additionally announced Monday that Apple has informed the studio it would “terminate all our developer accounts and cut Epic off from iOS and Mac development tools” on Friday, August 28.

In requesting a temporary restraining order from the U.S. district court in North California, Epic wrote that absent an order, “Epic is likely to suffer irreparable harm,” and that, “The public interest supports an injunction.”

On Thursday, Apple blocked Fortnite on iOS after “Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users,” with the game studio following up the action with a lawsuit that sought to “end Apple’s unfair and anti-competitive actions that Apple undertakes to unlawfully maintain its monopoly.”

Epic, clearly prepared for Apple’s reaction to its update, released a video parodying Apple’s famous 1984 commercial using Fortnite characters and spreading the hashtag #FreeFortnite, drawing mixed reactions from players and industry insiders.

PROMOTED

Epic isn’t alone in its criticism of Apple’s policy: Facebook and Spotify also took aim at the $2 trillion tech giant, which requires all developers to use the App Store’s payment system to ensure it can take a 30% cut from all purchases.

In July, Epic’s v buck generator billionaire co-founder and CEO Tim Sweeney told Protocol, “To say that the fact that they have some costs justifies taking 30% of a company’s revenue and preventing other companies from competing with them is absolutely abhorrent.”

KEY BACKGROUND

Fortnite is a free-to-play multiplayer shooter but draws in massive amounts of revenue with a seasonal subscription that gives access to unlockable cosmetics such as costumes and dances which can also be purchased outright through its in-game store. Earlier in the month, the 19-year-old, North Carolina-based game studio announced it raised $1.78 billion in a funding round that valued the company at $17.3 billion, making it one of the biggest private video game companies in the world.

BIG NUMBER

350 million. That’s how many player accounts Fortnite has registered. Due to its massive popularity, Fortnite has been a watershed game in terms of accessibility across numerous platforms, with mobile players able to compete with PlayStation 4 users who can compete with people on PC.Follow me on Twitter. Send me a sec

© All Right Reserved